April 21, 2010

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Simplified Look - NFL on Fox

Michael Cina and Michael Young presented Fox Sports with a new on-air package for NFL on Fox that greatly simplifies the current over the top bevel-fest that all networks use.  Fox was looking for a simplified approach that improved legibility and would help them stand out as all the other networks are just borrowing each other’s style.  This would be an incredible step forward, and hopefully we will be seeing something in this direction in the fall.

View more design concepts from the package

Via Jonathan Moore & Behance

The only one I don’t like is the big black box in the upper left. Takes up way too much room. but the simplicity and typography are gorgeous.

I wonder with the advent of ESPN 3D television how the station bugs and info boxes will be utilized with a third dimension. I hope they keep it clean like this. 

6:18pm  |   URL: http://tmblr.co/ZXpibyW8rrM
  
Filed under: TV graphics 
  1. speed-up-my-pc reblogged this from jonathanmoore
  2. stefan-beck reblogged this from jonathanmoore
  3. brooklynmutt reblogged this from soupsoup
  4. jdyeaton reblogged this from soupsoup
  5. millertime83 reblogged this from soupsoup and added:
    I wonder with the advent of ESPN 3D television how the station bugs and info boxes will be utilized with a third...
  6. jefferino4 reblogged this from soupsoup and added:
    eh — not a fan. first of all, the camera is never zoomed out that far for normal plays to allow that huge of a...
  7. soupsoup reblogged this from backburnertheme and added:
    The only one I don’t like is...upper left. Takes up way too much room. but
  8. backburnertheme reblogged this from jonathanmoore and added:
    Jonathan Moore &
  9. prusso reblogged this from jonathanmoore and added:
    first time I have ever felt someone has truly designed...tv sports. Its usually
  10. jonathanmoore posted this