—
Bert Ulrich, NASA’s liaison for multimedia, film and television collaborations.
Was it really necessary to say this? Who could have possibly thought it was real?
—
Bert Ulrich, NASA’s liaison for multimedia, film and television collaborations.
Was it really necessary to say this? Who could have possibly thought it was real?

We are indeed shooting at the higher frame rate. The key thing to understand is that this process requires both shooting and projecting at 48 fps, rather than the usual 24 fps (films have been shot at 24 frames per second since the late 1920’s). So the result looks like normal speed, but the image has hugely enhanced clarity and smoothness. Looking at 24 frames every second may seem ok—and we’ve all seen thousands of films like this over the last 90 years—but there is often quite a lot of blur in each frame, during fast movements, and if the camera is moving around quickly, the image can judder or “strobe.”
Shooting and projecting at 48 fps does a lot to get rid of these issues. It looks much more lifelike, and it is much easier to watch, especially in 3-D. We’ve been watching HOBBIT tests and dailies at 48 fps now for several months, and we often sit through two hours worth of footage without getting any eye strain from the 3-D. It looks great, and we’ve actually become used to it now, to the point that other film experiences look a little primitive. I saw a new movie in the cinema on Sunday and I kept getting distracted by the juddery panning and blurring. We’re getting spoilt!
Now that the world’s cinemas are moving towards digital projection, and many films are being shot with digital cameras, increasing the frame rate becomes much easier. Most of the new digital projectors are capable of projecting at 48 fps, with only the digital servers needing some firmware upgrades. We tested both 48 fps and 60 fps. The difference between those speeds is almost impossible to detect, but the increase in quality over 24 fps is significant.
I think 48fps is going to be a bigger deal than the 3-D “revolution.”
The Good Housekeeping Research Institute tested seven pairs of movie theater 3D glasses, both wrapped in plastic and unwrapped, and found a number of germs, including those causing conjunctivitis, skin infections, food poisoning, sepsis and pneumonia.
That extra $5 you pay is for the conjunctivitis.
via abcnews
On its debut Sunday, takings at the box office were just £9 - the price of a ticket for one person.
Only one British cinema was given permission to launch the film earlier this month, with the film’s producers hoping that exclusivity would generate a buzz and lead to box office success by word of mouth.
via telegraph.co.uk
Worst marketing plan ever.
I haven’t made a video for Justin Johnson’s amazing site FilmFights in a while. Here’s my entry for this week’s topic.
Mine is titled “The Craving” and stars Jon Hoche. We shot it after the Unemployed Skeletor Lava-Roid commercial.
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Robert Ebert’s review of the new Transformers
ouch
holy shit thats crazy.
Cow parts
I always wanted a wall of TV’s, now somebody is paying me to make one! Just a few more TV’s to fill in the gaps!
Sometimes even the Amish get jobs working in IT.
A picture of my beard was re-blogged by this page:
http://www.amishorhipster.com/
Awesome!
Really quite funny and original tumblr.
35 Years Ago Today…
Star Wars (A New Hope) was released in theaters for the first time.
It went on to become the highest-grossing film of all...